Burning Money on Google Ads?
If your ROAS is below 3x, you aren't scaling—you're subsidizing Google. Here is how we fix it.
Stop the Bleeding
Check your Search Terms Report. If more than 30% of your spend is going to "Broad" terms that don't include your product intent, pause them immediately. Use Exact and Phrase match to regain control.
Fix the Feed First
Google Shopping is only as good as your data. If your titles don't have the Brand + Core Keyword + Color/Size, you are losing cheap clicks to competitors with better SEO feeds.
Feed the AI Data
Performance Max (PMax) needs Conversion Signals. If you don't have at least 30-50 conversions a month, PMax will wander. Start with Standard Shopping to build data before going full AI.
Know Your Break-Even
Don't just track ROAS. Calculate your Break-even ROAS considering COGS, Shipping, and Ad Spend. If you don't know this number, you are flying blind.
Our 3-Step "Profit Recovery" Strategy
- Audit: We find the exact keywords and placements where your money is being wasted.
- Segment: We separate your "Winners" (high-margin products) from "Zombies" (zero-sale spenders).
- Scale: We push budget into products with high Inventory Velocity and confirmed profitability.